Domain names are the Internet addresses or website addresses that online users type in their browsers when they want to visit a website. They usually end in .com even though there are many other domain extensions out there. Every domain name is pointing to a unique IP address. So, domain names are actually a simplified version of numeric IP addresses. We can all agree that typing is much easier to remember and type than typing for example.

Domain names usually involve top level domains and second level domains. However, there are third level domains too. It’s worth mentioning that top level domains represent the letters that come after the dot while the second level domains represent the letters that come before the dot. For instance, in, mywebsite is the second level domain while .com represents the top level domain. An example of a third level domain would be free in Now that you know what domain names are all about, it’s time to check the characteristics of great domain names.

Simple and short

If the domain name you select is simple and short, then visitors will find it easy to memorize that domain name. This will also prevent situations where Internet users are misspelling your domain name. Keep in mind that in many situations, misspellings like this can redirect your visitors to another site.

Meaningful and self-explanatory

It’s better to select a domain name that has some meaning behind it. Choosing words that don’t exist or combinations of existing words that don’t make much sense is a bad practice in most cases. At the same time, you should look for a domain name that’s self-explanatory. In other words, the domain name should give visitors a clue about the niche you’ve selected.

The right extension

The best domain names have extensions that are closely associated with their industry. For instance, if you are running a non-profit organization then you should pick .org. On the other hand, if you are running a business, you can select .com or .biz.

Keywords included

Finally, great domain names come equipped with relevant keywords. Obviously, you can’t find available domain names with one word in them, but you can use meaningful combinations of words and try to include at least one keyword that is related to your industry. Keep in mind that domain names with more than three words are usually not very SEO-friendly.

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